Deciding between distributing a press release and earning news reporting is a frequent question for growing businesses. While a well-crafted press release can instantly reach a large audience , it’s essentially your own announcement . Conversely , earned media coverage – where journalists willingly

Many new founders fall into the amplification trap: focusing intensely on scaling a seemingly promising metric – like customer growth – without adequately addressing underlying problems. This may lead to a false sense of success, masking serious weaknesses in the product. The consequence is often a